Posts in category 'Real Estate Technology'
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29
How To Humanize Your Digital Business
"Silence, brand!"
If you've spent much time on social media over the last few years, you've probably seen this answer to branded content. It's a snappy retort to what many see as the increasingly unctuous and unwelcome expansion of corporate narratives into social spaces, leaving us subject to advertising seemingly every minute of every day.
To a growing number of people — including many of your future customers — the idea that Wendy's is our wisecracking hipster friend or we're "in this together" with Toyota or United Airlines isn't just unconvincing: it's downright nauseating. The more brands clamor to sound just like us, the more robotic and intrusive it all feels.
Many internet users are covering their ears and averting their eyes rather than en...
16
Digital Tech To Help Agents Sell Faster
Digital technology is the ticket to accelerating the sales process. That's especially vital today, as pandemic-related uncertainty continues to shape the behaviors of both buyers and sellers. The right technology means fewer steps must be completed in person, helping everybody to move forward with confidence.
A faster closing leads to better results for sellers, protecting their property from languishing on the market. To hasten this complex process without sacrificing quality, agents must integrate forward-looking technology at every step. A seamless, all-in-one approach to home marketing is essential. For modern real estate agents, that means fully embracing digital.
Let's look at some of the most important pieces in today's real estate technology puzzle:
27
How Top Associates Connect with Clients During COVID-19
COVID-19 has changed how we do business in all aspects of the real estate industry, but it certainly hasn't brought that industry to a halt. Buyers still want to search for homes, sellers still want to safely market their homes, and sales associates want to do the best possible job for their clients. The good news is there are many effective ways to engage with clients during COVID-19 and after.
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Promote Properties with Virtual Showings and Open Houses
With in-person open houses off the table in many areas, buyers remain eager to tour potential new homes from the comfort of their current home. Virtual showings and open houses make it easy for buyers to fall in love with a home, no matter where they're currently located. Adaptability is the key to success. As a sales associate, that means adapting to what each client needs from you with confidence.
2
Why REALTORS® Need an Online Presence
The most successful real estate agents are always looking for new ways to grow their businesses, and online marketing is one of the most effective tools you have for earning new business. Today, most real estate shoppers start their search online, researching agents, looking at listings, and learning about potential neighborhoods to call home. Building an online presence is essential for real estate success, and there are countless ways to customize your online presence to meet your own unique real estate goals.
22
Must Have Apps for Real Estate Pros
Real estate agents can attest—there never seems to be enough hours in the day to accomplish everything you need to do. There are, however, quite a few tools available that will help you make the most of your time. Real estate apps are a great solution for agents because you can take them with you on the go, access key data from your phone at any time, and use them in the office to maximize productivity. There are plenty of valuable options to choose from, and we're here to help you take a closer look at the most effective apps for real estate agents.
