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Working from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

How often do you find yourself wishing there were just a few more hours in the day? It's a common refrain for anyone who works in real estate because there's always something more to do to grow your brand, generate new leads, and keep in touch with existing clients. Fortunately, with the right tools, the right mindset, and time management secrets, you can use your time more efficiently without ever compromising on the quality of your work.

Until the last several weeks, most of us knew nothing about the coronavirus (COVID-19), its symptoms, its spread across the United States and other countries, or what we can do to combat it.
All that changed since COVID-19 turned the world on its head. Schools, local businesses, sports, and entire industries are on hold. Phrases like social distancing, self-quarantine, and flattening the curve are a part of our daily vocabularies as concerns about social responsibility become mainstream.

Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.
A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.
What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.
CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.
Let's look at some of the ways sales associates are using CRM for lead generation.

An open house is one of the most powerful ways to build interest in a property.
With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.
While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.
It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.
How can you make the most of your open house? Remember these tactics:
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