Posts with tag 'CRM'
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3
Give Your Real Estate Clients an Unforgettable Customer Experience
What creates a memorable real estate customer experience?
Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:
- Being responsive to questions and concerns, starting with the initial contact
- Understanding client needs at different stages in the process and taking action
- Blazing a clear path through lots of information and making the decision easier
Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.
It enables excellence with work-life balance.
Let's look at nine ways the best firms are redefining real estate customer experience:
- Launch a Custom Website That Makes Life Easier for Leads
Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
30
Real Estate CRMs | 5 Reasons Why You Need One
Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.
We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.
The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.
For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.
23
Unlock the Power of Email Automation for Your Real Estate Business
Email marketing is one of the most effective tools for building lead relationships.
In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.
The question is:Â "Where's that button?"
11
Tips to Ace Your Next Open House
An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon.
Some of them might even be ready to do so in the next few weeks, ideal for your seller.
Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.
The role of digital technology in building and advertising your home listings has not changed the importance of the open house. You can use digital marketing to amplify your efforts and get even more people to visit. However, you must be ready to make the most of the event.
Let's review some of the best ways to ensure you ace your next open house:
4
Managing Customer Relationships for Real Estate Agents
A real estate agent's lead pipeline is different from those in virtually any other industry.
When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.
What does that mean? Well:
- Unlike most consumers, real estate clients can take a year or more to make a decision.
- They have multiple points of comparison (agents, properties) and lots of information.
- Their decision-making process is very nonlinear, and it can start, stop, and start again.
For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.
When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.
You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.
