Posts with tag 'CRM'

Are you tired of getting the same old results from the same old real estate marketing tactics? It's said that Einstein once declared, "Insanity is doing the same thing over and over again, and expecting different results." We could spend all day trying to find out if Einstein really said that, but that would be... a little insane. The point is that whoever said it was 100 percent correct, and the lesson applies directly to the real estate industry.

Real Estate Marketing That Gets You Results

No matter how great your service and team are, it's hard to achieve your goals if your marketing isn't reaching the right people. If you want to attain the results that you dream of achieving, then now is the perfect time to take a fresh, honest look at marketing your real estate business differently.

• Develop a User-Friendly Website That Fits Every Screen
  Think of your website as a storefront. If your store is looking a little dated, located in a hard-to-find place, and lacking in information on what you have to offer, then you can't expect many people to come to visit. Develop a user-friendly website that makes it easy for visitors to find the information they want when they want it.
  
  Your website should be a place where they can learn about local communities, search listings, and pick up valuable real estate advice through relevant content. Since so many real estate shoppers browse on their phones whenever they get a free moment, responsive mobile design is also crucial to ensure that your website scales to fit any screen that they are using.
  
  
  
  

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What creates a memorable real estate customer experience?

Customers have a lot of decisions to make when they buy or sell a home. It's easy to feel intimidated by all they need to do and know, so they count on a sales associate to guide them. Excellent customer service means three things:

• Being responsive to questions and concerns, starting with the initial contact
• Understanding client needs at different stages in the process and taking action
• Blazing a clear path through lots of information and making the decision easier

Real estate sales associates who want to go to the next level in customer care are using digital marketing tools to do it. The right digital marketing software automates common tasks and streamlines the process of being there when clients need you ... without spending all day waiting for phone calls or email notifications.

It enables excellence with work-life balance.

Let's look at nine ways the best firms are redefining real estate customer experience:

1. Launch a Custom Website That Makes Life Easier for Leads
   Real estate custom websites make a difference in how you're seen online. A fresh, exciting look can communicate both your brand and the beauty of the properties you offer. For knockout customer experiences, your website should load fast and be easy to use – providing plenty of information, but making it a snap to navigate on a computer or a smartphone.
   
   

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Real estate software has not always been the most impressive around. In fact, surveys continue to show that most sales associates use their own blend of off-the-shelf technology solutions.

We all know the usual suspects like Excel, Gmail, and Slack. Some are great productivity tools and others are simply familiar, but none have features especially for real estate.

The problem: Sales associates are dealing with a more complex competitive landscape. Many are promoting listings, managing their marketing, and nurturing 10-20 leads at once.

For a clear roadmap of the most productive ways to focus their limited time, more sales associates and real estate firms are implementing Customer Relationship Management software.

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Email marketing is one of the most effective tools for building lead relationships.

In the weeks or months before leads move forward, the real estate agent that's been building a relationship with them has the greatest chance of winning their business. Email allows you to do it. With it, you can speak to ten or ten thousand people with the press of a button.

The question is:  "Where's that button?"

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An open house is a powerful way to attract qualified and serious buyers in your local area. While some open house visitors are just "curious," the majority of people willing to attend a showing are serious about purchasing soon.

Some of them might even be ready to do so in the next few weeks, ideal for your seller.

Not only does an open house get a listing much more attention, but it also helps buyers do part of the work of "qualifying" themselves. If something about a home doesn't meet a buyer's needs, then he or she can find that out at the open house – saving time for everyone in the process.

The role of digital technology in building and advertising your home listings has not changed the importance of the open house. You can use digital marketing to amplify your efforts and get even more people to visit. However, you must be ready to make the most of the event.

Let's review some of the best ways to ensure you ace your next open house:

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