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August
14

A New Era in Real Estate Technology

I must admit that I am hesitant to write this article and share my thoughts because this concept has been abused far too long in the real estate industry. With that said and out in the open, I truly believe that we are entering into a new real estate technology era.

Before you completely discount what I am saying as marketing gobbledygook, I ask that you consider my thinking.

As I continually look to the future and plan the technology vision of the Delta Media Group platforms, such as the DeltaNET, I know that, from a technology standpoint, we are on the verge of monumental changes and advancements. These changes are happening right now because of the maturity of some platforms (for example, the DeltaNET is 26 years old), the maturity of computing platforms in general, coupled with a future-looking vision, and the ability to execute on that vision and bring products to market.

Real Estate Technology - What's on the Horizon?

Putting myself outside of my technology mind for a moment, let's consider what I see coming immediately for real estate professionals. What does this mean for the everyday user of the technology?

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July
14

Harley Wolfarth Landing Your Next Listing Presentation
Selling is an art that is just beyond me. Ask me to sell an old car on Craigslist and watch me go pale; it's embarrassing. Probably one reason I'm don't sell homes for a living. However, I do know about the tools and technology involved in helping sales associates succeed in the real estate business.

There's a lot of nuance and expertise involved when it comes to listing, marketing, and ultimately selling a home. As a real estate professional, your goal is to do everything you can to sell your clients' homes with the fewest headaches along the way.

I'm not telling you anything you don't already know when I say that, as a listing agent, every closing starts with getting the listing. Fortunately, I can tell you about several tools available to you within the DeltaNET 6 platform that covers all the bases of the selling process to get that next listing and set you well on your way to getting that next closing.

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June
4

Real Estate Blogging
No matter where you live in the United States, most people will find your real estate business online. One of the best ways to take control of your real estate brand is by blogging.

A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you top-of-mind with your readers while positions you as an expert through helpful, informative content. Also, when you blog regularly, you benefit from an SEO standpoint. Google favors websites with relevant, unique, and engaging content added.

These sites are often indexed more frequently, and visibility in the search engines tends to improve.

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May
27

Selling Secrets from Top Sales Associates

Top sales associates know that when you're selling a home it means going the extra mile when prepping and marketing it. The end results are so worth the effort with a signed purchase offer. Here's how these real estate professionals are making it happen for their clients.

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May
22

Virtual Open Houses REALTORS®

With the coronavirus pandemic hitting its stride this spring selling year, it comes as no surprise the real estate industry has seen an enormous spike in demand for virtual home showings—some in the triple digits. 

Sales associates with a mindset of adapting to change and adopting new technologies—like virtual open houses and showings—are paving their ways to future success.

Shelter-in-place orders and social distancing haven't necessarily lessened the interest of would-be buyers to shop for a home or sellers wanting to keep the ball rolling toward the sale of their homes. 

Consequently, sales associates embracing today's real estate market are incorporating virtual open houses to keep their businesses growing and provide more modern service to their clients.

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