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October
3
3
How to Jumpstart Your Sphere of Influence
As a real estate agent, building your sphere of influence through social media should be a top marketing priority. It takes effort and practice to build your social sphere of influence, but it's also familiar for many agents because of all the work you do to build your sphere in the communities where you do business.
Building your social sphere of influence really depends on translating those relationship-building skills to your favorite social platforms while taking advantage of online tools to make the process more efficient, effective, and enjoyable for everyone involved.
4 Tips to Build Your Sphere of Influence Using Social Media
The first, most important thing to remember about building your sphere of influence is that it's really all about building relationships. Taking the time to get to know people, learning about their interests, and showing them that you care goes a very long way.
- Learn Your Favorite Social Platforms
Since you'll be spending a lot of time on social media building your sphere of influence, it's a great idea to learn exactly what your favorite social platforms have to offer. There are definitely similarities between major social sites like Facebook, Twitter, LinkedIn, Snapchat, Instagram and Pinterest, but also some key differences. Learn which platforms you like best, and then make sure you understand the basics like how to fill out your profile, where to look for groups discussing real estate topics, how to engage your connections, and what types of content work best for each platform. Don't be afraid to experiment, and remember there is plenty of great advice available for each social site! - Create Content to Engage Your Audience
Creating content is one of the best ways to build your sphere of influence, because it allows you to share your expertise, offer valuable advice to your audience, and start the type of conversations that lead to real, lasting relationships. Experiment with different types of content to see what works for you. Blog posts are a great way to keep your real estate website fresh, and keep a steady stream of content for your social pages. You can also create video content where you share advice, show off attractive listings, and provide your audience with an opportunity to pair your face with your real estate brand. - Reach Out and Engage
Building your sphere of influence is ultimately about building relationships, so look for opportunities to proactively add new and old clients to your "friends" lists. Take the time to reach out to your social media connections, find what interests them, and check in on a regular basis. If some of your content starts an interesting social conversation, by all means get involved! Look for common interests, find opportunities to stay in touch, and be consistent. - Make Time to Grow Your Sphere
It is much easier to grow your sphere of influence when you set aside time for it consistently, rather than trying to jam a ton of activity into a short period of time. Set aside time each day—even if it's just 15 or 30 minutes—to share content, check messages, and engage your audience. It's so much easier to do when you make it a habit.
Let Delta Media Group Help Build Your Brand
Looking for the right marketing team to help you grow your sphere of influence through online and traditional marketing? Contact Delta Media Group to learn more about all of our real estate marketing services.
