Posts in category 'Real Estate Martech Magazine'
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11
The Watson Realty Story
They Made the Switch. Will You?
9
6 Ways to Construct the Perfect Builder/REALTOR® Relationship
Since 2012, home builders have had the opportunity to feed listings directly to the MLS system used by sales associates around the country. It was a significant step in the relationship between real estate pros and builders––and that partnership has been deepening ever since.
6
Use Real Estate Technology to Connect with Clients
Staying connected with clients is one of the most important jobs for any real estate professional. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay connected with your clients and leads.Â
Use our guide to the real estate tech your business needs in today's business world.
3
REAL ESTATE WEBSITES: Build More Business with Secondary Websites
Why build a stand-alone recruiting website?
Because they are effective and make you stand out from your biggest competitors. All major national franchises have separate focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any REALOGY brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties but instead leads to potential recruits for your business is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
3
RESO Sets the Standards High for Real Estate Technology
You might not think about it much when you're sending an email, designing your website, or working on the perfect home listing, but every piece of real estate technology has to work together to be effective.
When technology works, we never think about the thousands of ways apps "talk" to each other. Work that might seem simple s stunningly complex, and your computer can execute thousands of commands each second.
It can be fun to think about, but how does it all affect real estate?
Over the last decade, an explosion in new real estate technology has made it easier to grow your business and find the right leads for you. But none of it happened by chance: It all started with the work of real estate and technology professionals who decided to work together.
Not that long ago, there were virtually no stan...
