Posts in category 'Real Estate Martech Magazine'

How Will You Remember 2020?

I am going to ask you to pause and think for one minute before you continue reading and answer for yourself the following question:

"One year from now, when I look back on what my business did in 2020, what will I remember?"

I love this type of exercise. It forces me to change my mode of thinking and create goals; to develop targets.

I'm sure it is only natural to think about COVID-19 and the impact it has had on your business, on your relationships in business, on the economy, and on buyer and seller behavior and needs. It only makes sense if most of your thoughts regarding COVID-19 are negative. However, if we are honest, there have also been positive outcomes during this global tragedy.

While you and I cannot change the reality of COVID-19 and its impact on our businesses, we still have control over everything else in our businesses.

So, let me ask some direct questions. While I'm framing these questions to owners and operators of real estate firms and teams, they still apply to sales associates equally. Will you look back on 2020 and say the following?

• I empowered my teams and sales associates with technology, so they are more efficient in doing business.
• I cut my technology and marketing expenses in 2020, and my sales associates and teams have better technology.
• 2020 is the year that I re-thought how we do training.
• 2020 is the year that I re-thought how we do office meetings.
• 2020 is the year that I changed how we recruit sales associates and teams.
• 2020 is the year that I started making acquisitions because my firm was correctly positioned to thrive.

These statements (along with many others you may have come up with) should cause you to pause and consider how you are positioning your business to thrive and survive in 2020 during COVID-19 and moving forward.

You see, today, right now, all the technology that exists within platforms such as DeltaNET™️ 6 CRM can empower you to claim all the statements above, right now in your business.

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As the coronavirus pandemic enters its eighth month, Harvard Business School reports that many people working from home work longer and attend more meetings than before remote work started.

Early weeks of the pandemic saw the workday lengthen more than 8%––a difference of nearly 50 minutes. That adds up to a staggering increase from a 9.6-hour day to 10.8 hours at the recorded activity peak.

Data from more than three million people in 16 world cities showed many types of activity increasing:

• Employees sent 5.2% more work-related emails in a day.
• Emails sent had an average of 2.9 more recipients.
• Approximately 8.3 percent more emails were sent after hours.

With many people wondering if the 9-to-5 workd...

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As a real estate professional, would you rather spend all day sending emails or selling houses? As the leader in your real estate firm, do you want your sales staff to focus on restocking your pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the nuts-and-bolts, time-consuming tasks crucial to lead management and conversion. Here's how real estate automation makes your life easier.

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The answer to "How Do You Turn a $50,000 Project into a $50 Million Platform" is slowly and carefully. That's how it happened for Delta Media Group®, and it is most likely how you grew your business too.

Let me start by sharing why I want to tell the story of how Delta Media Group turned a $50,000 project into a $50 million platform.

There are three reasons:

FIRST, the media and groups within the real estate industry, regularly publish misinformation that the only way to be successful in today's business world, especially as a technology company, is through venture capital funding. This is not true!

SECOND, while some companies may benefit from the infusion of venture capital funding for growth, the injection of cash from these investment firms isn't always what it's cracked up to be.

The dangers that overnight startup companies face when venture capital funding comes into the equation eventually bring some of these companies to their knees. The real estate industry has seen numerous examples of this scenario where a tech company starts up, takes on funding, grows too fast, can't service their clients effectively, and implodes under their own weight.

THIRD, the reason I'm telling this story is one hardly anyone knows, and that's due to no one else's fault but my own. It's the Delta Media Group story. Technology and development have always been top-of-mind with me. However, working with Delta's marketing team, we're telling our story in 2020 because of how old our story is and to prove, "Yes, you can be successful without VC funding."

The Preface - The Road To Overnight Success

I love two phrases relating to how long it takes and how much work it takes to succeed. The first is, "It's amazing how long it takes to become an overnight success." Steve Jobs said it best by saying, "If you look closely, most overnight successes took a long time." People only see the success. What they don't understand is all the work and sacrifice it takes to become successful.

The other phrase I love and have hanging in my office is, "Be willing to grow slowly, so you survive." When you're in the middle of success and growth, the hardest thing to do is operate with restraint, especially when it comes to not taking on funding. And, in my case, when I did take on debt, I only did it when absolutely necessary and paid it off quickly. My advice would be if you assume debt, do it only if you must, and don't do it again or put yourself back in the same position where you need to.

These are two beliefs I abide by in business.

Delta Media Group's Long Road to Success

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