Posts with tag 'Real Estate Marketing and Technology Magazine'
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13
The Coach Realtors Story: Here You Can Build a Business and Industry
Here You Can Build A Legacy
Coach Realtors' story begins with a friendship that started during World War II. That friendship continued and grew into a business partnership between the wartime friends in 1954. The foundation of that business still exists today in Long Island's Coach Realtors, owned and operated by the Finn family since 1980.
9
6 Ways to Construct the Perfect Builder/REALTOR® Relationship
Since 2012, home builders have had the opportunity to feed listings directly to the MLS system used by sales associates around the country. It was a significant step in the relationship between real estate pros and builders––and that partnership has been deepening ever since.
3
REAL ESTATE WEBSITES: Build More Business with Secondary Websites
Why build a stand-alone recruiting website?
Because they are effective and make you stand out from your biggest competitors. All major national franchises have separate focused websites that appeal directly to sales associates looking for different career opportunities. If you have a RE/MAX brokerage, Compass agents, or any REALOGY brand in your marketplace, then you can look at those franchise recruiting websites as a start.
Having a secondary website that is not built to generate leads on properties but instead leads to potential recruits for your business is critical if you are looking to grow in size and scale. These career sites should not just be a copy/paste version of your residential website but a site with its own identity. Over the last year, I worked with some of the largest real estate firms in the country to develop beautiful career websites that have done a fantastic job of bringing in more quality associates.
2
Discover the Dos and Don'ts of Text Marketing for Real Estate
SMS Text Marketing & Millennial Buyers
Over the last few years, Millennials have turned out by the thousands leaving many wondering what they want when it comes to real estate.
2
Empowering Your Business with Real Estate Technology
How Will You Remember 2020?
I am going to ask you to pause and think for one minute before you continue reading and answer for yourself the following question:
"One year from now, when I look back on what my business did in 2020, what will I remember?"
I love this type of exercise. It forces me to change my mode of thinking and create goals; to develop targets.
I'm sure it is only natural to think about COVID-19 and the impact it has had on your business, on your relationships in business, on the economy, and on buyer and seller behavior and needs. It only makes sense if most of your thoughts regarding COVID-19 are negative. However, if we are honest, there have also been positive outcomes during this global tragedy.
While you and I cannot change the reality of COVID-19 and its impact on our businesses, we still have control over everything else in our businesses.
So, let me ask some direct questions. While I'm framing these questions to owners and operators of real estate firms and teams, they still apply to sales associates equally. Will you look back on 2020 and say the following?
- I empowered my teams and sales associates with technology, so they are more efficient in doing business.
- I cut my technology and marketing expenses in 2020, and my sales associates and teams have better technology.
- 2020 is the year that I re-thought how we do training.
- 2020 is the year that I re-thought how we do office meetings.
- 2020 is the year that I changed how we recruit sales associates and teams.
- 2020 is the year that I started making acquisitions because my firm was correctly positioned to thrive.
These statements (along with many others you may have come up with) should cause you to pause and consider how you are positioning your business to thrive and survive in 2020 during COVID-19 and moving forward.
You see, today, right now, all the technology that exists within platforms such as DeltaNET™️ 6 CRM can empower you to claim all the statements above, right now in your business.
